Exploring the Diverse Business Models in the Hotel Industry: A Comprehensive Overview

Apr 25, 2023

The hotel industry is a complex one, and businesses within it can take many different forms. Some hotels are run by large chains, while others are independently owned and operated. Regardless of the specific setup, every hotel has a business model that guides its operations and revenue streams. In this blog post, we'll explore some of the most common business models found in the hotel industry.

  1. Owned and Operated Hotels

The owned and operated-hotel model is perhaps the most straightforward. In this model, a hotel company owns one or more properties and is responsible for managing them. The company may also be involved in the construction or renovation of these properties. Revenue is generated through room sales, food and beverage sales, and other services provided by the hotel. Examples of hotel companies that operate in this manner include Hilton, Marriott, and Hyatt.

  1. Franchise Hotels

In a franchise hotel model, a hotel owner partners with a hotel company to use their brand and operational systems. The hotel owner pays a fee to the hotel company in exchange for the right to use the brand and operational systems. In return, the hotel company provides marketing support, training, and ongoing support to ensure that the hotel meets the brand's standards. Revenue is generated through room sales, food and beverage sales, and other services provided by the hotel. Examples of hotel companies that operate in this manner include Choice Hotels, Wyndham, and IHG.

  1. Management Contracts

A management contract model is similar to the franchise hotel model, but instead of owning the property, the hotel company manages the property on behalf of the owner. The hotel owner retains ownership of the property and receives a percentage of the revenue generated by the hotel, while the hotel company is responsible for managing the property and ensuring that it meets the brand's standards. Examples of hotel companies that operate in this manner include Four Seasons, Ritz-Carlton, and St. Regis.

  1. Vacation Ownership

The vacation ownership model, also known as timeshares, allows individuals to purchase ownership in a specific unit or units at a resort for a set amount of time each year. Owners typically pay an upfront fee and annual maintenance fees to cover the costs of operating the resort. Revenue is generated through the sale of ownership interests and annual maintenance fees. Examples of hotel companies that operate in this manner include Marriott Vacation Club, Hilton Grand Vacations, and Disney Vacation Club.

  1. Vacation Rentals

Vacation rental companies, such as Airbnb and Vrbo, allow individuals to rent out their homes, apartments, or other properties to travelers. Revenue is generated through rental fees charged to travelers, and the property owner typically retains a percentage of the revenue generated. Some vacation rental companies also charge a fee to property owners for listing their properties on their platform.

These are just a few of the most common business models found in the hotel industry. Each model has its own advantages and disadvantages, and what works for one hotel may not work for another. By understanding the different business models, hotel owners can make informed decisions about how to structure their operations and generate revenue.